According to a BIA/Kelsey study, over 95% of consumers use the internet to research local businesses and products. It is important to advertise your auto repair shop online to make sure that consumers are actively finding your information.
As an owner, what can you do to increase your exposure and increase the number of cars in your shop? There are three areas that your shop should concentrate on to make sure you are getting the most out of your internet marketing.
- Get listed on directory sites all over the internet. We can help with this! Many consumers, even when they search on Google or another search engine, end up clicking on directories that list auto repair shops. AutoRepairLocal.com makes sure you are listed on over 45 relevant websites across the internet, and we only charge if we get a lead! We drive live phone calls from customers that need an auto repair shop and allow shop owners to track their return on investment. With our state of the art technology, owners get call recordings and analytics that allow them to monitor and train their staff, see where their customers are from, and improve the way customer interactions are handled. Remember, the bottom line is customer acquisition and to get the customers you need to generate calls.
- Build a website. These days every business needs its own website. Many times your website will be how established customers find out information about your shop (hours, phone number) or where they will look for a coupon when they are ready to have some service done. Again, the most important thing to remember is that you want your site to generate auto repair sales. Make sure they can easily find your contact information. You also need to think about SEO (Search Engine Optimization) or SEM (Search Engine Marketing) which are two different ways to make sure consumers find your site.
- Sales! As stated above, the bottom line with advertising your auto repair shop online is generating sales. If you want to increase the number of cars in your shop, you need to train your staff on how to sell your service. Try collecting customer information like name and phone number up front. Concentrate on the benefits of your service (same day service, 12,000 mile warranty). If a customer tells you they will call you right back and you don't hear from them, follow up!
While making sure your business is found online is extremely important, turning your internet marketing and advertising into auto repair sales is paramount. Let us help you make your phone ring and give you the tools you need to improve your team's sales skills.
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Call AutoRepairLocal.com tollfree at 1-888-211-2175.